August 13, 2012 –
MAYETTA: Representatives from Prairie Band Casino & Resort were in Las Vegas, NV recently and accepted two 2012 Romero Awards and two mentions for excellence in casino marketing programs. This marks the second year in a row Prairie Band Casino has won Romero Awards and is proud to be among the list of prestigious winners again this year.
The Romero Awards are named after John Romero, a 45-year veteran of casino marketing. Romero chairs the panel of expert judges who select Diamond, Gold and Silver winners in six categories: Direct Mail Marketing, Community Relations, Casino Floor Promotion, VIP Promotion, Online Marketing, and Electronic Marketing. Entries are submitted from a variety of gaming organizations including Class II and III casinos, racinos and card clubs. Casino entrants are segmented into two categories based on their number of gaming positions.
Prairie Band Casino won two awards and two honorable mentions. In the category of Casino Floor Promotions they won Diamond, the top award possible, for “Smoke Stacks of Prairie Cash.” They also took Gold in the category of Direct Mail Marketing for their “New Member” mail campaign. Honorable Mentions were given in the Direct Mail Marketing category for their “Labor Day/Late Night Loot” and “Holiday Bonus “campaigns.
“These awards are a testament to the talent and creativity of our marketing team,” said Stephen E. Ortiz, Assistant General Manager of Prairie Band Casino. “They do a great job of creating promotions and programs our guests value.” To find out about the promotions and events going on now at Prairie Band Casino, log on to www.pbpgaming.com.